Retouching Vs. “Photoshopping”

The first one is straight out of the camera.

Second is some color correction and the dark circles are brightened

The third version is closer to what’s typical of advertising.
I took my already underweight frame, made my waist smaller and removed any “flab” from my arm, smoothed out wrinkles around my neck, and airbrushed my face.

doing all these things to a picture of myself was very uncomfortable and it doesn’t even come close to the amount of changes advertisers make.